Portfolio

• 

  National article: Sustainable technology

  Client: Montreal Gazette

  This is one of the many national articles I wrote for the Canwest News Service (Postmedia Network). The articles ran in local newspapers across Canada. This one was featured in Montreal Gazette.
• 

  Content partnership: Lost in the heart of L.A.

  Client: Los Angeles Tourism Board

  In this fun collaboration set up exclusively between my company FAJO Magazine and L.A. Tourism, my husband and I did most of the photography and writing for this travel sponsored article.
• 

  Annual Review 2014: Plan International Canada

  Client: Plan International Canada

  I coordinated this entire project, including all writing, editing, graphics, images and videos. This largest Annual Report in the organization's history featured 2 websites, 2 brochures, 2 reports & 1 bilingual video.
• 

  Marketing content: Fun road trips with Ford

  Client: Ford

  This is one of the advertorials I worked on through a global ad agency, where I had to create a travel concept for a feature story with Ford and also shoot/provide all visuals for it. This was paired with a large social media campaign.
• 

  Federal pre-budget brief: Canadian Cancer Society

  Client: Canadian Cancer Society

  For this project, I wrote the entire Federal Pre-Budget Brief submission on behalf of the Canadian Cancer Society. I also trained our National Director for media interviews and his pre-budget presentation on Parliament Hill.
• 

  Advertising content: A cozy date night with Delissio

  Client: Delissio

  This was another creative sponsored project that included feature story, photography, styling and social media deliverables. The campaign focused on promoting Delissio's new pizza flavours that had just arrived in Canada.
• 

  Media release: COU welcomes federal funding

  Client: Council of Ontario Universities

  I have an extensive experience in writing press releases, media advisories and news updates, as well as serving as an organization's spokesperson. This is one example of such work.
• 

  Advertising content: Smart planning with Sitter.com

  Client: Sitter.com

  For this sponsored feature, I created a list of topics and combined them into an easy-to-follow list of tips that FAJO Magazine's readers could follow and implement in their daily lives. This was a hands-on article that also promoted the brand and its services to the readers.
• 

  Marketing content: fashion & art in Toronto

  Client: Tourism Toronto

  As an influencer in Toronto, I was approached by Tourism Toronto to write about my favourite neighbourhoods in the city, and recommend activities in each one. This sponsored post had to be written in a way that would appeal to both Canadian and American target audiences.