Annual Review 2014: Plan International Canada
Client: Plan International CanadaI coordinated this entire project, including all writing, editing, graphics, images and videos. This was the largest Annual Report in the organization's history and included 2 websites, 2 brochures, 2 reports and 1 bilingual video.
National feature story: Careers in engineering
Client: PostmediaThis is a good example of one of my articles that was published across Canada in various local and national newspapers, as well as on the web. At Postmedia, I focused on articles that were put on the newswire for national distribution.
Federal pre-budget brief: Canadian Cancer Society
Client: Canadian Cancer SocietyFor this project, I wrote the entire Federal Pre-Budget Brief submission on behalf of the Canadian Cancer Society. I also trained our National Director for media interviews and his pre-budget presentation on Parliament Hill.
Advertorial: Kérastase Canada’s holiday contest
Client: Kérastase CanadaThis is a good example of an advertorial where all components were already pre-created by the agency and supplied to me: my role was to customize them to a specific media outlet and cater to the outlet's target readership demographics.
Advertorial: fine dining at E11even
Client: E11even restaurantIn this large advertising campaign, I worked with a photographer and social media creator to write, edit, photograph and style a variety of food items at a high-end Toronto restaurant. We were all also featured in their national TV commercial.
Influencer placement: Artemano launch party
Client: ArtemanoFor this project, I worked with Canadian company Artemano, who hired me as an influencer to help promote their party. I was in charge of creating my own VIP guest list, writing about the event, interviewing the CEO and promoting the party on social media.
Advertorial: Downy releases new product line
Client: DownyThis was a fun, colourful project with Downy. The primary sponsored content I created was on social media, but I also had to write a news-like feature story to review their new product range. In addition, I participated in their promotional video for the launch in Canada.
Advertorial: Smart planning with Sitter.com
Client: Sitter.comFor this sponsored feature, I created a list of topics and combined them into an easy-to-follow list of tips that FAJO Magazine's readers could follow and implement in their daily lives. This was a hands-on article that also promoted the brand and its services to the readers.
Influencer placement: fashion & art in Toronto
Client: Tourism TorontoAs an influencer in Toronto, I was approached by Tourism Toronto to write about my favourite neighbourhoods in the city, and recommend activities in each one. This sponsored post had to be written in a way that would appeal to both Canadian and American target audiences.