Portfolio

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  Advertorial: Terre de Lumière fragrance

  Client: L’OCCITANE en Provence

  In this elegant collaboration with L'Occitane, I created the concept for a special Mother's Day feature, coordinated its creative direction and wrote the entire advertorial.
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  Advertorial: Getting glam for the holiday parties

  Client: Redken

  In this trendy holiday collaboration with Redken, I worked with their International Performing Artist Jorge Joao on the creative vision and direction of the sponsored story / photoshoot.
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  Sponsored content: Lost in L.A. – the heart of the city

  Client: Los Angeles Tourism Board

  In this fun collaboration set up exclusively between my company FAJO Magazine and L.A. Tourism, my husband and I did most of the photography and writing for this travel sponsored article.
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  Advertorial: Spring #HairDare with Dove

  Client: Dove

  For this spring-themed beauty feature, I created all the content from start to finish, including its concept, coordination of the photoshoot with a photographer, styling and the article itself.
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  Annual Review 2014: Plan International Canada

  Client: Plan International Canada

  I coordinated this entire project, including all writing, editing, graphics, images and videos. This was the largest Annual Report in the organization's history and included 2 websites, 2 brochures, 2 reports and 1 bilingual video.
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  National feature story: Careers in engineering

  Client: Postmedia

  This is a good example of one of my articles that was published across Canada in various local and national newspapers, as well as on the web. At Postmedia, I focused on articles that were put on the newswire for national distribution.
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  Advertorial: Fun road trips with Ford

  Client: Ford

  This is one of the advertorials I worked on through a global ad agency, where I had to create a travel concept for a feature story with Ford and also shoot/provide all visuals for it. This was paired with a large social media campaign.
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  Federal pre-budget brief: Canadian Cancer Society

  Client: Canadian Cancer Society

  For this project, I wrote the entire Federal Pre-Budget Brief submission on behalf of the Canadian Cancer Society. I also trained our National Director for media interviews and his pre-budget presentation on Parliament Hill.
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  Advertorial: A cozy date night with Delissio

  Client: Delissio

  This was another creative sponsored project that included feature story, photography, styling and social media deliverables. The campaign focused on promoting Delissio's new pizza flavours that had just arrived in Canada.
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  Advertorial: Kérastase Canada’s holiday contest

  Client: Kérastase Canada

  This is a good example of an advertorial where all components were already pre-created by the agency and supplied to me: my role was to customize them to a specific media outlet and cater to the outlet's target readership demographics.
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  Advertorial: fine dining at E11even

  Client: E11even restaurant

  In this large advertising campaign, I worked with a photographer and social media creator to write, edit, photograph and style a variety of food items at a high-end Toronto restaurant. We were all also featured in their national TV commercial.
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  Media release: COU welcomes federal funding

  Client: Council of Ontario Universities

  I have an extensive experience in writing press releases, media advisories and news updates, as well as serving as an organization's spokesperson. This is one example of such work.
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  Influencer placement: Artemano launch party

  Client: Artemano

  For this project, I worked with Canadian company Artemano, who hired me as an influencer to help promote their party. I was in charge of creating my own VIP guest list, writing about the event, interviewing the CEO and promoting the party on social media.
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  Advertorial: Downy releases new product line

  Client: Downy

  This was a fun, colourful project with Downy. The primary sponsored content I created was on social media, but I also had to write a news-like feature story to review their new product range. In addition, I participated in their promotional video for the launch in Canada.
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  Advertorial: Smart planning with Sitter.com

  Client: Sitter.com

  For this sponsored feature, I created a list of topics and combined them into an easy-to-follow list of tips that FAJO Magazine's readers could follow and implement in their daily lives. This was a hands-on article that also promoted the brand and its services to the readers.
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  Influencer placement: fashion & art in Toronto

  Client: Tourism Toronto

  As an influencer in Toronto, I was approached by Tourism Toronto to write about my favourite neighbourhoods in the city, and recommend activities in each one. This sponsored post had to be written in a way that would appeal to both Canadian and American target audiences.